A day in Amsterdam

September 6, 2010

DSCN0342.JPG A long day in Amsterdam on various strategic issues associated with pricing, product development, network support and the like. Some exciting new stuff on strategy which will be included in my forthcoming US seminar series; expect some blogs on that later this week. In the evening we settled down to outline a series of assemblies (standard combinations of methods and software) which will address a Cynefin based approach to organisational strategy, Employment engagement and 360° feedback together with a new approach to marketing strategy and segmentation. I’ll be working on those with others this month and will announce details on the blog as they become available.

By happy accident we were joined for dinner by Jochum Stienstra of Ferro who is one of our more successful network members with a range of method and software based projects behind him (and the odd prize winning article). One of the advantages of having a local is that you get to find some great places. De 3 Vrienden is one of those. A really clever idea to allow you to choose between two to three mains based on how hungry you are. If you go the mussels are outstanding! Its also a great place to sit and talk, an old building tastefully maintained.DSCN0337.JPGThe picture from left to right is my good self, Michael Cheveldave, Jochum and then Steve Bealing.

Come to think of it the venue for our meeting (and for the accreditation course tomorrow) was pretty outstanding. As proof I offer the view from the window below, under the massed ranks of bikes which remains the most distinctive feature of Amsterdam. Woe be tide you if you think you have right of way as a pedestrian you will be mown down. One cute aspect is that each room is given a set of badges (see to the right) and you wear the one which most reflects your mood when you go into the restaurant or lobby areas!

More photos

Bicycles at Centraal Station (they remind me of the seagulls in Hitchcock’s the Birds, that scene on the lawn …….)


View from the meeting room


View from breakfast – and an enlarged view of wonderfully adapted bit of ironmongery opposite the cafe


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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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