Goggle are expanding into the Wikipedia space (sort of). Now my gut feel is that they won’t succeed, they are going down the authored content approach by named experts. First mover advantage, and the wisdom (not to mention the righteous indignation) of crowds will probably win out. However, Google already tune their algorithms to remove what they consider promotional use or gaming; there is considerable advantage after all to being on the first page of a search. I am sure that even if Wikipedia is ranked one for a subject query they would not massage the calculations to put their own knol first, but they might promote it …..
Why is it that I keep thinking back to the dangers of monopoly every time I read an article about Google? The wall of the barn still has Do good by users written on it, but not so long ago unless it is in China was added by the Google equivalent of Squealer . Any day now we may find a Google Executive sprawling beside their blog in the early hours of the morning, I quote from chapter 8 of Animal Farm
At the foot of the end wall of the big barn, where the Seven Commandments were written, there lay a ladder broken in two pieces. Squealer, temporarily stunned, was sprawling beside it, and near at hand there lay a lantern, a paint-brush, and an overturned pot of white paint.
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