A shift in the wind?

August 30, 2007

It is reported that one in six of US laptop sales was an Apple this June on NPD sales (retailers). Its overall market share at 5.6% (taking into account direct channels etc) put it in joint third place. My impression is that it has replaced the Thinkpad as the quality laptop of choice. I am one of those who still think IBM made a major overall branding mistake in disposing of its interests here. In hindsight I think that decision will be seen as one of process based, reductionist analysis overcoming sound holistic business judgement.

Of course, once you have experienced a Mac and OSX in particular you are unlikely to want to return to the darkside. Todate that those who have moved from the dark been a minority, but it could be reaching a tipping point. If so I think it will mark a major step in maturity within the technology sector. Firstly because just for once the better technology might win (remember betamax/videotext, Mac/PC, OS2/Windows where the reverse was the case). Secondly and more importantly because I think people are starting to buy capability, rather than technology. The laptop is just a tool, you open the box and it works.

Recent Posts

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


< Prev

Bye, bye birdy ..

One of the most visual blogs in my RSS feed is that from Bioephemera. However ...

More posts

Next >

The lunatics are running the asylum

I was driving back from the dentist this morning with a numb jaw, listening to ...

More posts

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram