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About Us

We believe in praxis and focus on building methods, tools and capabilities that apply wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems.
ABOUT THE CYNEFIN COMPANY
The Cynefin Company is an action research and development hub working at the limits of applied complexity science: where sparks become light, light becomes research and research becomes practice. It is not a soundbite or a buzz-phrase, we want to, and we do, make a difference. We are an interdisciplinary team working with a distributed network of practitioners across the world. We are authentic to our commitments, our ethics, and the valuable work of our members. The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to
  • absorb uncertainty,
  • detect weak signals to enable sense-making in complex systems,
  • act on the rich data,
  • create resilience and, ultimately,
  • thrive in a complex world.
We focus on rejuvenating management practices, and equipping organisations with better tools and frameworks to address intractable problems. Where traditional approaches have failed to deliver success, our techniques enable the emergence of insightful solutions from multiple perspectives, and the discovery of untapped potential. Sense-making in order to act is our priority, from citizen participation to innovation, from shifting organisational cultures to adapting to unstable markets. We will help you mitigate the risks and seize the abundance of new opportunities present in uncertain and complex situations. Knowing how to lead and manage through complexity will reveal key strategic advantages. Our clients, including governments around the world, universities, non-profit organisations and large commercial companies have incorporated this in their management approach. Connect with us today to explore how we can help you thrive in a volatile world. We focus on celebrating human potential and embrace the importance of being human in uncertainty. It’s in this potential where the true power of sustainable success lies.
#BECAUSEHUMANS
Over the last few decades, organisations of all shapes and sizes around the world have been finding it progressively more challenging to solve problems, make decisions and take action to stay relevant, healthy and sustainable. Yes, the world is changing, but change is certainly nothing new. Are non-value adding bureaucracy and excessive control stubbornly making us force round pegs into square holes?

Humans evolved to thrive in complex systems. Modern workplaces and management approaches have created environments where this innate capability is forgotten.
REVIVED COMPLEXITY FITNESS IS POSSIBLE
Because humans have an in-born adaptability, flexibility and ability to navigate the ever-changing complexities of our environment. Because humans still have the curiosity and courage that enabled us to move to and inhabit every landmass and every type of climate to become arguably the most successful species of all time and unquestionably the most impactful (for good and bad). Because humans boldly tackle uncertainty. Because humans are unpredictable, diverse and yes, complex.

Because understanding and embracing the kinetic power of the flux and fluidity of humanness (still) makes perfect sense today.

See how we empower you to make sense of the world so that you can act.

Pioneers, Stewards and Partners

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The Cynefin Framework

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Cynefin Centre

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The Cynefin Team

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
ABOUT US

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

© COPYRIGHT 2022. 

Social Links: The Cynefin Company
Social Links: The Cynefin Centre
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