Beth Smith  Thinking
Beth Smith
Having found the process of writing my last blog Active Sensemaking, Sense-Making, Sensemaker: Apocalypse of The Proven Words,​ to be a valuable learning exercise in untangling some of the different words and concepts that I hear being thrown about, I am going in for round two! This time I will hone in on SenseMaker®: the […]
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Beth Smith
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust In this vast existence, from the movement of a blade of grass to the explosion of galaxies, it is difficult and complex to find a reason or cause for a particular event. When looking at it […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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