Dave Snowden  Thinking
Dave Snowden
I see that Shawn has confessed his stationery fetishm by demonstrating his new ability to write a name on a grain of rice!. As readers will know I owned up to addiction back in August. I ‘ve realised that its genetic as well. On my last day in Singapore I had to make a special […]
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Dave Snowden
My last week in Singapore (I am drafting this on the plane back to the UK) was packed. The main activity was the second fusion experiment I have conducted there. The first was with Gary Klein, looking at how we could improve weak signal detection using various sense-making methods. Expect some publications on that next […]
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Dave Snowden
The Nobel Peace Prize has a mixed history, but today they got it right when they awarded it to the Grameen Bank, created by Muhammad Yunus. The bank represents one of the most effective approaches to dealing with world poverty that I know. I often cite it as one of the best examples I know […]
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Dave Snowden
Language, said Mulla Nasruddin, was devised to describe actions as well as thoughts. That means that all you have to do is to get the words right, and everything will be understood.. But Mulla, said a friend, surely that cannot apply to everything? Yes, it should. Then can you describe to me how the silk […]
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Dave Snowden
Hemingway once said There is nothing to writing. All you do is sit down at a typewriter and bleed. Since I started blogging I have come to realise (and I hate to admit this) that Euan was right. Intimacy and trust can be as powerful if they emerge through the broadcast-network model that is the […]
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Dave Snowden
This is simply the most witty, erudite and brilliant reworking of my children’s party story that I have seen or ever expect to see. The original story satirizes an over structured approaches to management by hypothesizing a childrens party run on the basis of learning objectives, milestones, KPIs (linked to pocket money)m motivation video’s etc. […]
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Dave Snowden
I was reflecting this morning on the news that Google had bought YouTube for $1.65bn. Now I remember when people had debates about which search engine they used, most people had several. Now the phrase google it is common place. Like Hoover before it, the brand name has replaced the functional description. We have industrial […]
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Dave Snowden
The BBC brings news of a fellow Welshman, one Howard Stapleton, who has performed a noble (sic) act by creating a device that will repel teenagers. It won the Ig Noble Peace Prize and represents a considerable service to humanity. Other winners included a US-Israeli study into how a finger up the rectum cures hiccups. […]
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Dave Snowden
“For to say that, assuming the earth moves and the sun stands still, all the appearances are saved better than with eccentrics and epicycles, is to speak well; there is no danger in this, and it is sufficient for mathematicians. But to want to affirm that the sun really is fixed in the center of […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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