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Iwan Jenkins
It is very important to have a clear picture of your starting point, particularly when solving complex problems, but it is activity in which we underinvest, particularly in strategy generation. But while we are waiting for a home-grown Complex-domain diagnostic, there are other tools which can give us actionable insight, and provide a triangulation point […]
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Iwan Jenkins
In a recent conversation during the diagnosis stage of a strategy project, I was asked whether I would, “put my money where my mouth is,” and price my engagement on a contingency basis. Given the large potential value generation in this project, I might have been tempted but for a lesson learnt earlier in my […]
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Iwan Jenkins
For those of us who travel extensively, one of the most valued Christmas gifts is the opportunity to take time over the holidays to read heavy books. These may not be mentally demanding nor intellectually ponderous but their physical dimensions preclude them as traveling companions; when packing I err toward the gazelle rather than the […]
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Iwan Jenkins
It will be difficult to apply ‘probe-sense-respond’ in business because the environment subconsciously prohibits experimentation. That would be my conclusion based on fifteen years of encouraging clients to practice safe-to-fail problem-solving. We have work ahead of us to apply it successfully. At Market Edge we run a business simulation, EdgeSim, in which six teams compete […]
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Iwan Jenkins
An alternative title for this piece could have been “Narrative research—a practical introduction.” As stated previously, most of my clients are hard-nosed and commercially-orientated, and typically prefer to see a cause-and-effect relationship between spending and a return. They often have a science or engineering background, and have a predilection for anything that can be measured […]
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Iwan Jenkins
The winner is Mr Steve Dawkins, and a copy of Obliquity is in the post. Thank you too for all other responses including a number of waggish entries….and yes, Dylan Thomas did write more than “Under Milk Wood.”
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Iwan Jenkins
I’m not sure if I always get the whole ‘change management’ thing. I have been in full-time employment for over 30 years, and I have seen basic problem-solving or simply getting stuff done, be cordoned off for execution by a recipe-following, jargon-laden club whose membership have derailed or even prevented business improvement. I have seen […]
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Iwan Jenkins
It seems that this won’t be the last post after all. In the next week or so I will post a short process on how we introduce narrative research into an organisation with a high preference for quantitative research. Finally, I will introduce the concept of problem-solving leadership and how this ties into natural science […]
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Iwan Jenkins
My initial contact with Cognitive Edge was stimulated by a question; does anyone out there have experience of applying a complex adaptive system approach to business? The root of the question arose from an earlier one of “how do you build bodily health” and curiosity as to whether the answer to that question had insight […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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