Lizzy Macnamara  Thinking
Lizzy Macnamara
Hi there! I’m Lizzy, and my work in Cynefin is all things health! Considering that I’m the biggest hypochondriac, this makes little sense to my friends and family. I started out by studying Psychology at university, which gave me a great foundation for exploring why people behave the way they do, and how our minds […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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