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Shawn Callahan
Last Christmas I visited my folks in Jervis Bay on the New South Wales coast. My father and I were driving to his local shops when he mentioned that he recently got a bad batch of petrol. I asked him what happened and he said, “I filled up at either Vincentia or Huskisson. Come to […]
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Shawn Callahan
One of the most useful models I use is the Cynefin framework. It’s particularly useful in explaining to executives why they might use narrative techniques to address complex business issues. Here is how I explain the Cynefin framework to decision makers.
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Shawn Callahan
Large government agencies can be daunting places for new starters especially for those people who have never experienced working in a vast and complicated bureaucracy. I know the feeling well having experienced a first day in 2000 joining IBM and trying to make sense of that 300,000 person strong fuzzball. Now imagine how you might […]
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Shawn Callahan
Congratulations to the Cognitive Edge team for a terrific set of guest bloggers. It’s been a joy to read posts from thinkers whose work has so greatly influenced my own. In my postings I thought I would concentrate on describing some of the business narrative projects we’ve done at Anecdote since we started in 2004. […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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