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Sonja Blignaut
In 2020, when we started realising the the full scope of the crisis around the COVID19 pandemic and the accompanying social and economic disruptions, Cognitive Edge, and in particular Dave Snowden, Director of the Cynefin Centre and our Chief Scientific Officer realised the need to publish a basic guide to help people make sense of […]
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Sonja Blignaut
This weekend, we unveiled the first Cynefin book formally published by Cognitive Edge. It is a beautiful publication that chronicles the origin story and historical evolution of the framework, personal vignettes where network members share how it has impacted their lives, and reflections by practitioners on how they have applied it across many diverse contexts. […]
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Sonja Blignaut
On 11 June 2020, I had the privilege of being part of a fascinating conversation about leadership. We had a diverse panel made up of – – Eliat Aram is the CEO of the Tavistock Institute for Human Relations. Some of the most profound learning experiences I have had has been in the group relations […]
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Sonja Blignaut
In 1990, from a distance of more than 6 billion kilometres away, the Voyager 1 spacecraft took a now-iconic picture of our planet. The image of earth caught as a tiny “dot” suspended like a mote of dust in a ray of light, inspired Carl Sagan to write:   “It has been said that astronomy […]
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Sonja Blignaut
This has been an exciting week for us. We’re in the final stages of an exciting project where we’re using our version of ASHEN (HARNESS) to assist with the transfer of experiential knowledge or “gut feel” at a banking client. We’re preparing for a narrative change management project at another finanancial services client where we’ll […]
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Sonja Blignaut
I’m in two minds about this slide deck by Netflix – Reference Guide on our Freedom & Responsibility Culture. On the one hand this is one of the most accessible culture documents I’ve seen – i.e. it’s very clear and explicit what they value and what they consider to be appropriate behavior. Someone watching this […]
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Sonja Blignaut
I found this link on a friend’s Facebook post. It’s by no means a complete list, but it’s interesting to see made this person’s list of top entrepreneurs of the last decade. I found it especially interesting to read through the various quotes. It seems as if some of these people just naturally “gets” some […]
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Sonja Blignaut
Ever since I heard Dave speaking on identities, specifically in the context of understanding the behavior of customers, employees etc, I’ve been fascinated by the the concept. Maintaining multiple identities seem to be such a natural process for us, that it happens without us knowing about it. This phenomenon certainly has profound impact in all […]
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Sonja Blignaut
I really enjoy the title quote by G.C. Lichtenberg. I also think it’s quite true. In fact, the more we work with metaphors, the more I’m convinced that we underestimate their influence. In several of our recent projects, we’ve uncovered base or root metaphors in organisations and industries that permeate language and impacts behaviour significantly. […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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