Sonja Blignaut  Thinking
Sonja Blignaut
This is my second opportunity to be a CE Guest Blogger – having just returned from a week’s vacation, I’m finding it quite a challenge to get back into the blogging swing of things, so bear with me! I thought to share with you some of the projects we’ve been busy with (or are working […]
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Sonja Blignaut
Over the years I (Sonja) have been part of many sales pitches, both successful and unsuccessful. In this post I want to share a couple of thoughts on some of the do’s and don’ts of selling projects of this nature. I would also be really interested to hear from you and want to encourage you […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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