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Vivienne Blake
I know the theory of goal-setting, but it’s a very different thing to live it. As mentioned in a previous blog, I am participating in the Global Corporate Challenge, in which teams of 7 people aim to take 10,000 steps a day. We are all rediscovering how powerful having a goal can be. Team members […]
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Vivienne Blake
You know how it is with advice – you love to give it and avoid taking it. However, on a CE course I was given some advice which has proved invaluable to me time and again. Dave had just done his compelling spiel about complexity and all the CE tools to deal with it. I […]
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Vivienne Blake
Did I miss something? Are management and teambuilding games seriously out of favour? Was there a whole debate that happened around this that somehow I missed? Last week I was asked by a group to run a teambuilding game for them, and I then realized that I hadn’t run a game for about two years.The […]
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Vivienne Blake
If you are interested in the interplay between virtual communities and action in the real world have a look at Global Corporate Challenge (GCC) at http://www.gcc2009.com/ I am participating in the GCC which started on 21 May and runs for 125 days. It is a networked activity, with a health-improvement focus, in which teams of […]
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Vivienne Blake
I was struck by the allusion that Dave Snowden and Mary Boone used in their November 2007 Harvard Business Review article, to describe the difference between the complicated and complex domains. They described how a Ferrari racing car is an impressive piece of engineering, but can be stripped down and put back together again, with […]
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Vivienne Blake
Although I have been working with Cognitive Edge techniques for the last 5 years, I have never had an opportunity to use Future Backwards. A week ago, my first opportunity came along. My client was a Faculty in a university which was reviewing its operations. The Co-chairs responsible for reviewing governance and management, came to […]
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Vivienne Blake
I live in one of the more isolated cities in the world. Perth in Western Australia is a city of 1.5 million people, sited on the edge of the Indian Ocean, about 3,000 kilometres from our nearest neighbours Adelaide and Jakarta. Twenty years ago Australians often talked about the ‘tyranny of distance’ and we felt […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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