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Yesterday I had the privilege to attend a selected meeting of directors of hospitals and other relevant cure and care organizations. The reason was a farewell party for one of the director generals of the department of Ministry of Health, who happens to be one of my favorite clients. She’s called Diana, and appears to […]
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Today I have run a workshop with some great technicians in the field of orthopedic instruments. A management team comes together to discuss the strategic focus and direction of the company. No one is late. My first kickoff question is what they remembered from the previous workshop on the same subject some 3 months ago. […]
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Yesterday a had a very interesting “engagement” with a parking ticket machine. I visited the ministry of Health Care and Sports ( yes they go together in the Netherlands) and I drove my car in the parking house , drew a ticket at the entrance ( visa was also an option, but I refused to […]
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I started my first blog end of March last year. As a market researcher I’m obsessed with figures. As a co founder of MarketResponse, a market research and consultancy in the Netherlands I discovered at that time that on the first of February next year, my company will celebrate its 25th birthday. Now as I […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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