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Zhen Goh
I have just finished reading this amazing book cover-to-cover: In the Dragon’s Shadow: Southeast Asia in the Chinese Century. I absolutely loved the book. It’s written beautifully, and is very well researched. I read it, of course, with the keen interest of someone who is a denizen of the Southeast Asian region, and feeling the […]
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Zhen Goh
We have taken a bit of a gander around South Asia and Southeast Asia, and now we will point our focus to North and East Asia. In today’s session, we go to Tokyo, Japan to meet with Yoichi Tamura and Chikako Moriyama to discuss how Cynefin has been applied and introduced into their work. Yoichi and I […]
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Zhen Goh
Naresh Jain is an internationally recognised Technology & Product Development Expert. He started the Agile movement in India by creating the Agile Software community of India In our conversation, we discuss the way he has implemented safe-to-fail experiments in his own start-ups, and how he has managed constraints to create interesting outcomes. With the Cynefin […]
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Zhen Goh
I met Ealden and Lhiza Escañan, both Agile coaches, when the husband and wife team attended a Cynefin Foundations training session in Hong Kong in 2018. In this interview, we discuss the application of complexity principles to their work, as well as life in the Philippines. Ealden and Lhiza will also share some of their […]
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Zhen Goh
Rudolf D’Souza‘s journey with Cynefin started in 2004 with a KM Asia Conference in Singapore. He has been a practitioner of Knowledge Management since 2003. In this interview, learn more about how Rudolf uses gamification to stimulate knowledge sharing, and to stimulate dynamic flow between the Complex and Complicated. Rudolf has worked with Cognitive Edge […]
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Zhen Goh
October is busy! This week has been a whirlwind of activity. Cynefin is turning 21, did you hear? Have you signed up for the many cool events we have? Take a look here. I have been tasked to be a Cynefin Tour Guide, to illustrate its many uses across Asia. When the task was first […]
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Zhen Goh
On September 16, 2019, Cognitive Edge was invited to a Research Meeting convened by the Stanford Center for Design Research and the David Ramsey Map Center. In this session, I joined our longtime friend and partner, Ade Mabogunje from the Standard D-school and his colleague, Salim Mohd, the Head of the Rumsey Center together with 15 […]
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Zhen Goh
 I love this cartoon by Shannon Wheeler, that was posted by the New Yorker. When we watch apocalyptic movies, what we are now going through is usually the time lapse montage of people watching the news for updates, mothers holding their children close, and people huddled together one last time before the asteroid hits. This, […]
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Zhen Goh
I am officially on Day 13 of my strict Stay Home Orders. I have not stepped out of my house for 13 days, not even for groceries. The irony is that while my 14 day order expires on the 7th of April, Singapore has just announced a round of additional restrictions which means that all […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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