This delightful sketch comes from indexed, a blog which is worth a daily feed. Having spent a lot of time in airports recently the sheer number of shelves devoted to simple guru based recipes is scary. Everything is made simplistic (not simple), reduced to basic steps (normally seven), with off-the-shelf recipes and claims for success that would shame the worst street vendor in the most corrupt market in the world. Snake-oil salespeople have been around for a long time but they persist. Maybe it is time to bring back the old western remedy and tar and feather the varmints. Bookshops might then have to stock something worth reading, which would make waiting around airports more worth while.
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