Dave Snowden  Thinking
Dave Snowden
Now the origin of this model is Russell Ackoff, one of the giants of systems thinking (not to be confused with complexity) who created five categories of the human mind. Data, seen as symbols (IT sees this as an abstraction of signals) Information, seen as useful data answering who, what, where and when questions Knowledge, […]
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Dave Snowden
Well this extract from Neal Stephenson’s wonderful Cryptonomicon puts the human race firmly in in its place: The room contained a few dozen living human bodies, each one a big sack of guts and fluids so highly compressed that it will squirt for a few yards when pierced. Each one is built around an armature […]
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Dave Snowden
In contrast with their One World partners BA, Qantas were a model of service between London and Sydney over the weekend. Failures of the entertainment system were treated with good humour and an obvious concern to fix the problem. This morning (its early Monday in Sydney) the hotel managed to miss by wake up call […]
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Dave Snowden
On a lighter note from my previous post, my thanks to David Tebbutt for this on line quiz that tells you what sort of a super-hero you are. He is Iron Man, my result (self assessed) is below. David’s idea of filling in the test for other people is an interesting one …. You are […]
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Dave Snowden
I have long admired the progressive attitude of Singapore, in particular their understanding of the need to take complexity seriously. They were early adopters of Cognitive Edge techniques and have continued to supply some of our more interesting challenges and projects. If you spend any time there you know the typical UK and US Stereotypes […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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