Jules Yim  Thinking
Jules Yim
Ethnography, the root of which is from the Greek ἔθνος ethnos meaning “folk, people, nation”, is widely practiced in anthropology, sociology and other social sciences that focus on human communication or the study of cultures. In a process known as participant observation, researchers embed themselves in the communities in at least some kind of marginal […]
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Nina Abrahams
Catholic Relief Services [CRS] started piloting SenseMaker® in 2015, and has a wealth of knowledge, experience, and implementation advice that they will be sharing with us. They have travelled the world and worked with people most in need. The journey has not always been easy, but, in the words of Dr Maria Veronica Gottret, Senior […]
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Dave Snowden
Yesterday I expressed concern about the abuse of the term ethnography. In particular when all that people are doing is some basic observation and interviewing. However full ethnography takes a long time and is very resource intensive. To situate an ethnographer into each community for a couple of years really isn’t going to work in […]
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Dave Snowden
In Act I of A Midsummer Nights Dream Bottom is asked to play Pyramus, “a love that kills himself, most gallant, for love”. Although his preference is to play a tyrant he is willing and states “That will ask some tears in the true performing of it. If I do it, let the audience look […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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