Dave Snowden  Thinking
Dave Snowden
The feather original evolved for regulation of temperature, but then evolved for flight.  In 1942 a scientist at Raytheon was testing a magnetron, a key component of radar, and noticed that a candy bar melted in his pocket.  The next day he experimented with a egg which burst and spattered hot yolk over his face; […]
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Dave Snowden
Around two decades ago I was arguing that object orientation was not just a way of creating reusable code, but was a more profound shift to enabling architectures that could combine people and technology in evolving systems. The first part was generally accepted, the second more controversial. I then seemed, in the words of Mark […]
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Gary Wong
Front-line managers and supervisors practically spend their entire working day on the Ordered Side. I surmise that the time split between the Complicated and Simple Domains is in the 20/80 range respectively. Everyday operational decisions primarily require Management by Intuition – relying on established habits and past experiences to get the job done. As we […]
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Gary Wong
One of my most profound and enjoyable memories was being taught by Edward De Bono. Edward is regarded by many to be the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill. I first met Edward in Chicago in April 1993 when I became […]
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frankconnolly
I didn’t want to leave the public sector innovation topic without some acknowledgment of those who actually do remain and fight the good fight. Not too many survive however, and I expect a few to drop off the perch even as I write, but there are quite a number who continue to work valiantly against […]
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frankconnolly
Wikipedia defines a buzzword as “a word that has begun to be used in the wider society outside of its original context by non-specialists who use the term vaguely or imprecisely. Labeling a term a “buzzword” often pejoratively implies that it is now used pretentiously and inappropriately by individuals with little understanding of its actual […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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