Zhen Goh  Thinking
Zhen Goh
In the past 2 weeks, I have been called into a few urgent conference calls with partners and clients. As a response to the Corona virus, and it’s spread, many of them (and ourselves) included have had their projects impacted.  In-person meetings, workshops and executive interviews have had to be cancelled, postponed and rethought. The […]
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Dave Snowden
I can’t say that 2019 has been the best of years.  It started well with a sentimental weekend in Pembrokeshire with the family going round old haunts following an indulgent four days in Snowdonia which included Cnicht and Moelwyn Bach, then the Carneddau circuit, Snowden via the Rhyd Ddu Path meeting up with Welsh Euan […]
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Dave Snowden
So its over, and in terms of process and engagement one of the best retreats we’ve had.  Banner picture shows the group and the intext picture (from yesterday) has se several layers of irony.  We had a full half day to complete the process so were less rushed than previous years.  The first session was […]
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Dave Snowden
Over the last three weeks I’ve been engaged in a diverse set of projects.  Firstly the Singapore foresight and horizon scanning event, then a steelworks in Australia followed by masterclasses and multiple government meetings in New Zealand.  One of the themes that I have been raising is the question of how we engage people in […]
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Dave Snowden
Today is the 13th anniversary of my starting to edit Wikipedia.  I’m now up to 34,937 edits at an average of 7.4 a day.  Most of what I do is to patrol a broad range of articles.   I’ve got involved in over 3,000 over the years ranging from articles about Wales, history and philosophy […]
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Dave Snowden
Nothing pleases people more than to go on thinking what they have always thought, and at the same time imagine that they are thinking something new and daring: it combines the advantage of security and the delight of adventure. I finished off my last keynote of the year with the above quote from T S […]
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Dave Snowden
Most readers will be familiar with the tale of Goldilocks and the Three Bears and the three time repetition of too big, too small, just right and so on. The relevance to innovation may not be immediately clear but it is important when we are look at radical, or exaptive innovation. In this contact granularity […]
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Dave Snowden
Flying into Saskatoon from Calgary today was a sentimental journey. The last time I was here was just after I left IBM and I had my then teenage daughter with me; it was also summer! Today it is starting to snow and the temperature is well below zero. The previous December I’d been running a […]
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Dave Snowden
The fact that a rooster crows at sunrise does not mean it causes the sunset, the fact that you find sick people in a hospital does not mean that the hospital makes people sick. Of course it might, but you can’t draw the conclusion from the observation. It’s a variation on the better knownPost hoc […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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