Elmi Bester  Thinking
Elmi Bester
2020 has been a year like no other, and it seems the disruption will continue into 2021. We are deploying SenseMaker®  to engage with people from around the world to gain insight into how the uncertainty and complexity is showing up for you, your organisation and/or your clients. In particular, we are interested in your perspective […]
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Sue Borchardt
This fall I had the pleasure of being a member of the faculty for a Cynefin retreat on aesthetics and semiotics. It was a deep dive at the intersection of beauty and meaning and was, for me, a rare opportunity to “sense-make” in community. Often I’m left to do my deep sense-making in solitude, creating […]
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Dave Snowden
I’m interrupting the flow of my posts about an anthro-complexity approach to strategy to reference a new book published today from my good friends John, Nigel and Brian.  I’ve been closely associated with their work since Nigel was in Toyota and I have fond memories of extended theoretical discussions, with immediate potential for practice, as […]
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Dave Snowden
The first of what will be several piles of Cynefin books arrived today, my priority is to autograph copies for the various contributing authors and a few special people, without whom none of of the work would have been possible.  I’m happy to sign others although the normal conference signing will not be possible in […]
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Sonja Blignaut
This weekend, we unveiled the first Cynefin book formally published by Cognitive Edge. It is a beautiful publication that chronicles the origin story and historical evolution of the framework, personal vignettes where network members share how it has impacted their lives, and reflections by practitioners on how they have applied it across many diverse contexts. […]
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Dave Snowden
Many years ago now I worked with anthropologist Beth Meriam to design an approach to cultural mapping using SenseMaker®.  The underlying paper can be read here.  It has been the basis of many a project since then with several variations.  In effect it has become the underlying Cynefin theory of culture in organisations and society. […]
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Dave Snowden
There being no rest for the wicked I hoped on the sea bus from our Airb&b in North Vancouver to teach on an Organic Agility course.   For those not familiar, Organic Agility was one of the first Powered by SenseMaker® developments.   Andrea and I conceived it in Barcelona a few years back and its […]
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Dave Snowden
Many of the readers of this blog will know that one of the drivers behind the creation of the Cynefin framework was a desire to break the fad cycle.   I’ve lived long enough to see a wave of so called ‘universal’ solutions sweep through industry and government feeding hordes of consultants in the process […]
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Dave Snowden
On an impulse the other day I set up a book club for Cynefin Centre staff.  The idea was to create a common body of research and enquiry.   I chose David Chandler’s latest book for two reasons: (i) his earlier book Resilience is one of my core texts by which I mean I have […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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