Dave Snowden  Thinking
Dave Snowden
One of the critical approaches we developed with narrative, initially in workshops and then at scale with SenseMaker®, was to take people through parallel processes of interpretation and then get the two groups to compare the results.  That work is three decades old in some forms, and the underlying principles have stood the test of […]
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Dave Snowden
This post continues the narrative theme that I have been working through over the last few weeks with two purposes: (i) to add to what has been a thirty-year body of work and (ii) to prepare for an easy-to-use set of tools to understand, and as significantly to change, underlying attitudes in a range of […]
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Dave Snowden
I’m playing with fire a bit here as I am not a native Welsh speaker, and there are subtleties of meaning that I don’t fully understand.  Any feedback is appreciated, and please assume good intent.  Still, I was struck when reading a poem in translation – with the original Welsh on the adjacent page – […]
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Dave Snowden
Just over a month ago, I tagged an article in The Guardian which had picked up on the work of Italian anthropologist Vito Teti on the social value of nostalgia.   That sent me burrowing, but the only one of his books which I could find translated from la bella lingua (to quote Lucia, and […]
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Dave Snowden
There is a little of the old and the new in the imagery I have used in this post.  I took the banner picture on an evening walk along the Ridgeway from its official start on Overton Hill.  The Ridgeway is one of the ancient pathways in Europe, and it can be walked as far […]
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Dave Snowden
Yesterday, I summarised the material in my pre and post-Christmas blogs and added material on tribalism. One of the key points I was making there is that creating boundaries and conflict between those boundaries is a natural tendency of all species. You can’t eliminate it, so you have to work with it. To that, we […]
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Dave Snowden
I’ve been building a theme based on the idea that making sense through patterns is a natural form of decision-making that has evolved in humans over time. That has also been linked to the difference between abductive and inductive thinking, which has also been critical to the AI series, which I am temporarily interrupting as […]
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Dave Snowden
Observant readers will have noticed that I am using pragmatism in two respects: yesterday in reference to abduction and the Pragmatists today in respect to the more normal day-to-day use. In the opening post, I talked about our natural ability to manage patterns in our daily lives and how language carries highly contextual meaning in […]
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Dave Snowden
Before Thursday’s trip to Liverpool, I talked about the pattern basis of human decision-making and our evolved ability to make decisions under inherent uncertainty. Now, this is a big subject, and I am only going to touch the surface in these two blog posts. In my last point, I talked about the requisite ambiguity that […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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