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Dave Snowden
To continue from my post of yesterday, and with less intent to be polemical, but definite intent to disturb, I want to advocate an approach to design and development within organisations that is based on creating an ecology in which good things (some of which cannot be anticipated) are more rather than less likely to […]
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Dave Snowden
From time to time I am invited to speak at The Stoa, a group that got together at the start of the pandemic and has continued since.  Always an interesting group although some of their sessions verge on the esoteric end of new-age fluffy bunnydom.  I did a whole series for them on Naturalising Sense-making […]
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Dave Snowden
Yesterday I raised the idea of using a colony of different organisms that have evolved to collaborate as a single entity as a metaphor for new forms of organisation.  In that first post in respect of physical workspace I referenced using the familiar, in a modified context to cope with the familiar.  I started there […]
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Dave Snowden
I am indulging myself a little with the title to this post.  For those who don’t know it describes a type marine entity which, while it appears to be a single organism is in fact a colony of different zooids that are different morphologically and are functionally specialised.  One of the best examples is the […]
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Dave Snowden
This is not the second part of the re-wilding post, but a building block towards it.  It addresses the issue of organisational change using, in the main, a mapping and navigation metaphor. Earlier today Paul and I were exchanging ideas for a walk in the Black Mountains using .gpx files.  I work with ViewRanger as it has […]
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Sonja Blignaut
On 11 June 2020, I had the privilege of being part of a fascinating conversation about leadership. We had a diverse panel made up of – – Eliat Aram is the CEO of the Tavistock Institute for Human Relations. Some of the most profound learning experiences I have had has been in the group relations […]
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Dave Snowden
The picture is of a doctor wearing a plague mask. The mask is to protect him from the night air, or miasma, which was thought to be the way the disease spread. The somewhat elaborate protection might have caused enough distraction for him not to notice the myriad flea bites which were the real vector. […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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