Dave Snowden  Thinking
Dave Snowden
One of the really depressing things about being on the circuit of conferences and seminars is to hear the same old tired solutions being proposed time and time again even when they have demonstrably failed in the past. I was reminded of one today. When faced with something that wasn’t working the consultant presenting, by […]
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Dave Snowden
I’ve been engaged in a debate on a list serve with someone who has been using De Bono’s water and rock logic distinction to privilege dialogue over debate. I had made the innocent comment that debate produced good discussion and generally explored new ground in an interesting way, whereas dialogue tended to bland consensus if […]
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Dave Snowden
Why have people converted all customer relationships into processes? Having failed two years ago to get British Telecom to sell all their services in one package, I bought them separately. This including the broadband service which came with a POP server with lots of space to I could keep email backups. However, there have been […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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