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Dave Snowden
“The art or practice of planning the future direction or outcome of something; the formulation or implementation of a plan, scheme, or course of action, esp. of a long-term or ambitious nature. Also: policy or means of achieving objectives within a specified field, as political strategy, corporate strategy, etc.” Oxford English Dictionary One of the […]
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Dave Snowden
That aspect of the modern crisis which is bemoaned as a “wave of materialism’ is related to what is called the “crisis of authority.”  If the ruling class has lost its consensus, i.e. is no longer “leading” but only “dominant,” exercising coercive force alone, this means precisely that the great masses have become detached from […]
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Dave Snowden
The single most fundamental error of the last three decades is to try and design an idealised future state rather than working the evolutionary potential of the here and now, the adjacent possibles – it is impossible to gain consensus in the former, easier in the latter When I set up the idea of an […]
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Dave Snowden
Nothing pleases people more than to go on thinking what they have always thought,  and at the same time imagine that they are thinking something new and daring: it combines the advantage of security and the delight of adventure. T. S. Eliot I’ve decided to create an occasional series of posts around some of my favorite […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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