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Dave Snowden
I was trying to remember when COVID started to impact me personally and touch wood despite lots of social contacts I either haven’t had it or didn’t notice if I did).  Yes, I was aware of it, and that awareness crept up slowly and remorselessly.  When it started it felt a little like SARS, not […]
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Beth Smith
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust In this vast existence, from the movement of a blade of grass to the explosion of galaxies, it is difficult and complex to find a reason or cause for a particular event. When looking at it […]
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Linda Doyle
If you want to take a shortcut, this blog is launching an explainer on vector theory of change—a theory of change for complex systems. *** Imagine standing at the base of a mountain. As you look up, the mist rises into a thick fog obscuring the terrain in front of you. You’re holding a map […]
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Dave Snowden
I can’t really imagine going walking without a camera, and by that I don’t mean the iPhone although I have fallen back to that at times.  Landscape photography is a part and parcel of my identity and the Nikon 810 full frame comes into its own in the mountains.  Maybe this is the year I […]
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Linda Doyle
New uses for sensors are being created all the time; from marinas using them to increase safety by guiding yachts boats into place to monitoring the flow of taps in public toilets. Animals are also being used as sensors. There’s a type of bird whose migration pattern can predict when hurricanes will hit months in […]
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Dave Snowden
From time to time I get very frustrated at the ability of consultants and academics to correctly diagnose reasons for failure or success with the benefit of hindsight but fail to realise why the diagnosis of itself is not enough to make a difference the next time round.  The latest example of this is a […]
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Dave Snowden
I originally intended to publish this post way back in May and got all the notes together but a mixture of work pressure and ill health (a bad foot infection now resolved) have hit the backlog.  If you have to spend two weeks with your foot elevated and iced taking strong anti-biotics its too easy […]
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Dave Snowden
In this twelve-part series, I have been attempting to layout my understanding of the field of naturalising sense-making which I, with the support of many others, have been involved in creating over the last two, possibly three decades.  The astute reader will also see that most of my November and December posts have been part […]
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Dave Snowden
The essence of a naturalising approach to sense-making is to use natural science as an enabling constraint.  Put simply if know that humans make decisions on a first-fit pattern match then it is foolish to design systems that assume an enlightenment form of rationality.  If we know that once you get to a certain level […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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