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Dave Snowden
Abduction is the process of forming an explanatory hypothesis. It is the only logical operation which introduces any new idea; for induction does nothing but determine a value and deduction merely evolves the necessary consequences of a pure hypothesis (Peirce, 1998, p. 216) What seems to be the case is that there are, in nature […]
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Beth Smith
Having found the process of writing my last blog Active Sensemaking, Sense-Making, Sensemaker: Apocalypse of The Proven Words,​ to be a valuable learning exercise in untangling some of the different words and concepts that I hear being thrown about, I am going in for round two! This time I will hone in on SenseMaker®: the […]
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Jules Yim
Ethnography, the root of which is from the Greek ἔθνος ethnos meaning “folk, people, nation”, is widely practiced in anthropology, sociology and other social sciences that focus on human communication or the study of cultures. In a process known as participant observation, researchers embed themselves in the communities in at least some kind of marginal […]
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Nina Abrahams
Catholic Relief Services [CRS] started piloting SenseMaker® in 2015, and has a wealth of knowledge, experience, and implementation advice that they will be sharing with us. They have travelled the world and worked with people most in need. The journey has not always been easy, but, in the words of Dr Maria Veronica Gottret, Senior […]
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Dave Snowden
I was trying to remember when COVID started to impact me personally and touch wood despite lots of social contacts I either haven’t had it or didn’t notice if I did).  Yes, I was aware of it, and that awareness crept up slowly and remorselessly.  When it started it felt a little like SARS, not […]
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Beth Smith
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust In this vast existence, from the movement of a blade of grass to the explosion of galaxies, it is difficult and complex to find a reason or cause for a particular event. When looking at it […]
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Dave Snowden
Frequently in designing  SenseMaker® projects  we end up with a client wanting to gather positive stories to support a given proposition and they are not interested in dissent, or stories of failure.  Frequently they restrict capture to those who know what stories ’need’  to be told.  Now I understand the political context that probably makes […]
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Dave Snowden
I can’t really imagine going walking without a camera, and by that I don’t mean the iPhone although I have fallen back to that at times.  Landscape photography is a part and parcel of my identity and the Nikon 810 full frame comes into its own in the mountains.  Maybe this is the year I […]
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catherinerussell
In 2021, the Cynefin Centre hopes that we can start introducing and highlighting the work carried out by our members more than ever before. Today’s blog post offers the stage to a project looking at experiences of the pandemic all around the world. Catherine Russell explains: 2020 saw a transformative series of events that have […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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