Tony Quinlan  Thinking
Tony Quinlan
We’re running CrowdSensor right now in Singapore – Join in here.  We’re looking for everyone’s thoughts on what might happen next. There’s an interesting experiment on micro-scenarios taking place right now at the International Risk Assessment and Horizon Scanning Symposium in Singapore that’s looking for input. It’s gathering international reactions and opinions on what happens […]
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Tony Quinlan
The National Health Service in Northern Ireland are among the earliest users of SenseMaker®, working with network member Anne McMurray to explore multiple health-focussed issues.  Early examples included work around bereavement in families, allowing local teams to improve and adapt the support they provide – a report from that project is here. Most recently, the excellent 10,000 […]
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Dave Snowden
The essence of my post yesterday was to suggest that much of Nudge Theory involves a form of reverse linear thinking. In the UK at the moment consideration is being given to printing the price of a prescription on the packet which seems a rather perverse variation of Smoking Kills; I’m not totally sure what […]
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Dave Snowden
My first full day in New Zealand involved some interesting meetings and a presentation to the Hugo Group in the early evening. These small sessions with senior executives are always enjoyable as you get into strategic dialogue quickly and the need for explanation of context is less that with a broader audience. A few questions […]
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Dave Snowden
Yesterday I talked about the use of mass input to create micro-scenarios about the future. The idea being to get mass participation to increase the range of possible futures taken into account. The approach also encourages people to pay attention to outlier ideas which would normally be dismissed or ignored. So that capability, known as […]
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Dave Snowden
It’s been too long as they say, but a series of client and development projects including setting up the new Centre for Applied Complexity have taken up most of the last month leaving little or no time for keeping up with email, let along posting to this blog. So my apologies to regular readers, not […]
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Tony Quinlan
Cognitive Edge and UNDP are together launching a unique initiative  to engage with new ways of working on difficult problems in complex and fast-changing situations.  The programme will last six months and a limited number of participants are being invited from across a variety of NGO and government groups. Sign up now – email Anna […]
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Tony Quinlan
In December 2012, I flew to Bratislava with Dave Snowden where we met with a roomful of smart, enthusiastic UNDPers (led by the redoubtable Milica Begovic) for a two-day event based around SenseMaker®.  In two days, we moved from an introduction to narrative and self-signification to identifying half a dozen projects and then to developing […]
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Michael Cheveldave
I was prompted by an email exchange earlier this week about a company seeing customer experience as the make or break for succeeding at a brand transformation or a brand change initiative.  SenseMaker® is being considered but is currently viewed as a technology driven solution which was a concern as this particular company has seen […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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