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Dave Snowden
“The art or practice of planning the future direction or outcome of something; the formulation or implementation of a plan, scheme, or course of action, esp. of a long-term or ambitious nature. Also: policy or means of achieving objectives within a specified field, as political strategy, corporate strategy, etc.” Oxford English Dictionary One of the […]
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Dave Snowden
I’ve been much occupied of late, developing the methods and tools around Estuarine Mapping, the third sense-making framework along with Cynefin and Flexuous Curves.  As a part of that, I’ve also been working on a range of typologies which includes enhancing constraint mapping from its very early days six years ago to the EU Field […]
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Linda Doyle
If you want to take a shortcut, this blog is launching an explainer on vector theory of change—a theory of change for complex systems. *** Imagine standing at the base of a mountain. As you look up, the mist rises into a thick fog obscuring the terrain in front of you. You’re holding a map […]
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Dave Snowden
The last three blog posts provided the core scaffolding for what I have been calling the Estuarine framework (pending getting a proper name for it). I’ve got a lot of work to flesh out the summary I provided in the last post, and also connect it with earlier material including a key post on the […]
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Dave Snowden
I’ve got into the habit of tweeting a summit picture from each Wainwright summit as a part of my challenge to complete all 214 in less than 40 days. For those interested, I’ve summarised the current status at the foot of this post.  I have a clear end date – my 68th birthday on the […]
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Dave Snowden
Thanks to a sudden slip on greasy rock descending from Red Screes I’m home a couple of days early.  The absence of cartilage under both patellas, managed through kinesiology tape and strength and conditioning classes, means any fall or slip (and you can’t avoid them) can leave me with a week or more’s ibuprofen and […]
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Dave Snowden
This post follows on from the September series which looked at the whole issue of the learning organisation, and I have no intention of getting involved in the debates about who first created that term.  I’ll say now that one major error was that the idea of a learning organisation, which was the subtitle of […]
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Dave Snowden
I’ve just started reading Mark Fedyk’s 2017 book The Social Turn in Moral Psychology which I picked up on an impulse in the MIT bookshop on my last visit to Cambridge.  I’m only one chapter in but I suspect it will end up on The bookshelf.   To set the context for this I have […]
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Dave Snowden
One of my favourite subjects at school was physical geography, a taste that grew into a passion for geology in general and palaeontology in particular. Drawing pictures of Ox-bow lakes is a fond memory, along with lateral and median moraines, crag and tail, hanging valleys and so on. Having provisionally decided to call my combination […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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