European Cup Final

May 14, 2007

One of Cognitive Edge’s best and most pioneering customers is an avid fan of Liverpool Football Club (I am also a long term fan, but reserve the “avid” for the only other worthy wearer of red shirts, namely the welsh rugby team, although England are adopting an “if you can’t beat them then join them approach”). Despite having a season ticket and turning out week in week out to watch Liverpool through good and bad times he has been unable to get hold of a ticket for next weeks match.
Does anyone out there have a ticket or access to one? Happy to be placed under various obligations if anyone can help him. Answers by email to

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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