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Get SenseMaker®

SenseMaker® helps organisations from diverse sectors gain unique insights into their business, markets, employees, and broader socio-economic contexts. Use SenseMaker® to illuminate meaning, see patterns, identify unarticulated needs, and tap into the power of collective human wisdom in areas from Citizen engagement, Health, Strategy, Marketing, Human Resources, Risk Management, to Education. The possibilities are endless.

Get started with SenseMaker’s Engagement Demonstrator or hit the ground running with a full-function with Cynefin Centre Membership or Commercial Membership options. Start making sense of your world, so you can act appropriately. And thrive.

Access to SenseMaker® and a variety of products and training are included in many of our programmes and membership options – click on the links to see the details.

Questions? Scroll to read the frequently asked questions 

SenseMaker® Virtual QuickStart

Virtual Quickstart offers a 10-week learn-as-you-do journey, where we work with you to deliver your own, real pilot engagement, step-by-step.  Over the years, we have seen that the best way to learn about SenseMaker® is to apply it in context on a real engagement. Every Quickstart journey offers you an opportunity to benefit from a blended learning approach which includes access to our online learning platform, live tutorials, and consultation sessions with expert SenseMaker® practitioners.  This means you will receive expert guidance and support in designing and safely running your first pilot.


QuickStart is for a team of up to three (3) people, but you can book additional seats at a discounted rate. It also includes a 2, 6, or 12-month subscription for a team of three.

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SenseMaker® FastLaunch

SenseMaker® FastLaunch is for organisations that are looking to manage their own engagement timeline and who desire more dedicated support. Your team (of up to 5 people) will have a designated SenseMaker® Consultant to guide you through the different phases of your engagement. FastLaunches are usually delivered within 3-months, with the option to extend the engagement with additional SenseMaker® subscriptions of 6 or 12 months.


FastLaunch is a mentored journey that focuses on providing backend support to you and your team, or client to deliver on a specific engagement.  This is a consulting and learning journey rolled into one. Our SenseMaker® consultants will deliver elements of the engagement alongside you, as well as focus on providing capacity building that will enable your future use of SenseMaker®.

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SenseMaker® Engagement Demonstrator

Engagement Demonstrator is perfect for testing and demonstrating SenseMaker®’s capabilities inside your organisation or your clients’. You can set up demonstrator frameworks (with limited entries per engagement), gain access to public data sets and pre-configured frameworks that can be customised in our Designer function, and save changes to your own demos.

Get Engagement Demonstrator

SenseMaker® MassSense

Want to consult a large population to test a scenario or new brand message, or want to gain insight into the attitudes of a large group?  Use MassSense. Here you can crowdsource responses to a presented item such as a scenario, illustration, or historical situation. We present an item for potentially your entire workforce or customer base to respond to, effectively distributing sense-making and decision-making into a diverse collective.

You will be able to see not only strong opinions but also the so-called 17%, those people who see the world differently, the outlier perspectives on the fringes. It is often here where threat and opportunity emerge

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cynefin company membership

Annual Cynefin Company membership.

Get Cynefin Company memberships

cynefin centre membership

Annual Cynefin Centre Membership offers NFP, Academic or Government organisations, training and SenseMaker® license packages, as well as access to our community with premium membership and with a dedicated point of contact within our team. Ranging from single project options all the way through to 10 SenseMaker projects per annum. These aim to build capacity in your organisation and offer the most cost-effective way to use SenseMaker® in your organisation.

Get Cynefin centre membershipsDownload Brochure

A Custom Solution for your Challenge

If you have a particular requirement and need a bespoke implementation or application of SenseMaker® designed, developed, and/or rolled-out, work with one of our experienced SenseMaker® Consultants near you to co-create what you need. We have a network of experienced practitioners all around the world who have “been there and done that” when it comes to SenseMaker®.

Book a Consultation


What are the T&Cs of the SenseMaker® Engagement Demonstrator?

Engagement Demonstrator is perfect for testing and demonstrating SenseMaker®’s capabilities inside your organisation or your clients’. You can set up demonstrator frameworks (with limited entries per engagement), gain access to public data sets and pre-configured frameworks that can be customised in our Designer function, and save changes to your own demos.
 You will have access to pre-configured frameworks, have the ability to edit frameworks in Designer, and save the changes to your customised demos. You can also run these demos live. Your Dashboard will reflect up to 20 entries, and we will store your additional data for you for up to 2 weeks. You will be able to unlock the rest of your data upon upgrade to an Owner account.  You will have access to File Manager, and you are able to access demo image files. You will have access to public datasets that can be explored on your account through Dashboard and Explorer. These public datasets can also be utilised to understand and demonstrate the capability of SenseMaker®. 

You can continue to use Engagement Demonstrator for $15 per month, or you can upgrade to Engagement Owner or if eligible, Cynefin Centre Membership or cancel your registration.

Does the SenseMaker® Engagement Demonstrator include training and support?

You will have access to online support, but if you are new to SenseMaker® and require training, we recommend registering for a Training Virtual Quickstart HERE. You can watch videos of our SenseMaker® Tutorials HERE.

As a SenseMaker® subscriber, you will have access to a complete series of tutorial videos covering all the basics of using SenseMaker – from a platform overview to creating frameworks, engagements, and adding triads and dyads.

Free public clinics will be hosted in the first 2 months of launch. We will inform subscribers of the dates via email.

System Requirement to use SenseMaker®?

The SenseMaker® platform is optimised for Google Chrome Desktop, but also runs in Mozilla Firefox, Safari, Microsoft Edge, and most mobile browsers. Setting up Frameworks and Engagements are easier on a laptop or desktop than on a mobile device, of course. 

The SenseMaker® Collector Application (to roll out your Engagements) is available on the Playstore and AppStore for Android and Apple platforms.

contact  us  here

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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