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Help wanted

January 23, 2009

Mary Boone and I are working on the book, and also an article on narrative for HBR (which we hope will be accepted for June/July. I am away from home and access to my books and papers which is difficult when you are looking for references. Anyone out there got any published case studies on how a company got something badly wrong by trusting the results of a survey/questionnaire? Comments here or by email

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