How it all began

October 15, 2007

Congratulations to the Cognitive Edge team for a terrific set of guest bloggers. It’s been a joy to read posts from thinkers whose work has so greatly influenced my own. In my postings I thought I would concentrate on describing some of the business narrative projects we’ve done at Anecdote since we started in 2004. But to get things started an introduction is in order.

Last month my colleagues and I at Anecdote filmed some stories about our work and history, mainly for internal use. One of the stories we recorded was how I met Dave in 2000. This meeting marked the beginning of my work in business narrative. The last 7 years has been tremendous fun.

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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