Language twists

February 3, 2009

Words are powerful things, and associating words in unusual ways is a powerful method of getting people to sit up and take notice. I was working today on the signifier set for the new Liverpool Slavery museum and as part of that I went through some the images. One of the things that most impressed my on my first visit, were three simple cards that are an outstanding example of association. I will let them speak for themselves.

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

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