A SenseMaker® study: December 2020/January 2021
Complexity Trends 2021

Toward the end of 2020, we conducted a SenseMaker® study to understand the experiences that our network has had with the disruptions that last year presented. All of us have experienced significant changes in our environments, regardless of the type of organisation or industry we work in, or where in the world we live in. We wanted to understand your experiences and observations of 2020, as well as get a sense of the decisions or key challenges caused by these changes that lay ahead of you this year.

Whilst the uncertainty from the disruptions has caused anxiety for many, we found it encouraging that of the 349 entries we collected over one week, that 51% of you described the decisions and challenges that lay ahead as Positive, and 19% as Strongly positive. We have been working with many of our clients and partners to uncover the opportunities that lay in uncertainty, and we are glad that there remains a resilience and adaptability in our network.

Our 2021 Complex Trends study revealed that most organisations are seeking new and more useful ways of engaging with the stakeholders, customers and employees. Engage your ecosystem in a more organic way, and embrace more complexity-fit data and analytics to inform your next key decision, and address the challenge that lies ahead with the wisdom of your community.

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Cognitive Edge Pte Ltd. (t/a The Cynefin Company) are making this material available as part of celebrating and narrating the development and influence of the Cynefin® framework and SenseMaker  in various contexts.

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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