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Art and Science of Story (1): Gathering and Harvesting Material

“In this two-part article Dave describes the full method for Story based on over five years of research, experimentation and practice. Story telling has become something of a management fad in the last year or so, but most if not all of such activity is characterised in this article as ‘anecdote enhancement’: a useful technique in its own right but which taken in isolation, fails to exploit the full richness and potential of Story. In part one he covers basic language, some uses of Story in organisation and the techniques required to elicit anecdotes from communities, and describes the extraction of Archetype from anecdotes.

Part II addresses the various types of purposeful story that can be constructed from this raw material and will elaborate on the various use of Story in organisations together with the ethics of Story use.

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Cognitive Edge Pte Ltd. (t/a The Cynefin Company) are making this material available as part of celebrating and narrating the development and influence of the Cynefin® framework and SenseMaker  in various contexts.

This content is owned by Cognitive Edge, its licensors or other providers of such material, and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or property rights laws. No right, title, or interest in, or to, the video, or any content in the video, is transferred to you. All rights not expressly granted are reserved by Cognitive Edge. Please note that you must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, re-publish, download, store, or transmit this media.

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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