Along with Cynefin, Dave and others like Sonja Blignaut have been immersing themselves in the field of complexity for many years. Long before it became a buzzword and a trendy topic, Cognitive Edge have been pioneering and expanding the field. Drawing from fields as diverse as physics, evolutionary biology, anthropology and cognitive psychology, our ideas have been challenging conventional thinking on strategy, innovation, leadership, culture and change in human systems.

Nigel Thurlow hosts Dave Snowden and Sonja Blignaut in an in-depth conversation about the various ideas and language that Cognitive Edge has pioneered including Cynefin, anthro-complexity, naturalising sense-making, vector-based theory of change, and more. We will touch on the importance of language. As Dave says – if you don’t change your language, you can’t change your thinking.