Around Asia with Cynefin®

A series of interviews

2020 | October

“I have been tasked to be a Cynefin Tour Guide, to illustrate its many uses across Asia. When the task was first given, I had a moment where I blanked on how to represent the largest continent on the globe, that has upwards of 2,500 languages, and 2 of the oldest civilisations in the world. A webinar would simply not cut it!

Therefore, I settled for a blog and video interview series. And, even then, I feel I have barely scratched the surface.” – Zhen Goh

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Cognitive Edge Pte Ltd. (t/a The Cynefin Company) are making this material available as part of celebrating and narrating the development and influence of the Cynefin® framework and SenseMaker in various contexts.

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

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