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Around Asia with Cynefin®
A series of interviews
2020October

“I have been tasked to be a Cynefin Tour Guide, to illustrate its many uses across Asia. When the task was first given, I had a moment where I blanked on how to represent the largest continent on the globe, that has upwards of 2,500 languages, and 2 of the oldest civilisations in the world. A webinar would simply not cut it!

Therefore, I settled for a blog and video interview series. And, even then, I feel I have barely scratched the surface.” – Zhen Goh

Terms of Use

Cognitive Edge Pte Ltd. (t/a The Cynefin Company) are making this material available as part of celebrating and narrating the development and influence of the Cynefin® framework and SenseMaker  in various contexts.

This content is owned by Cognitive Edge, its licensors or other providers of such material, and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or property rights laws. No right, title, or interest in, or to, the video, or any content in the video, is transferred to you. All rights not expressly granted are reserved by Cognitive Edge. Please note that you must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, re-publish, download, store, or transmit this media.

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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