The use of narrative to understand and respond to complexity

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“This article compares two prominent managerial models – Snowden and Weick’s – that use narrative as a sensemaking response to complexity. After presenting an overview to their approach to narrative and complexity, we then analyze their stylistic differences as a precursor to identifying eight features of the more substantial likeness of their models. In the conclusion we distill the essential features of narrative and complexity that their concepts entail and show that individual behavior, interpersonal communication, participation, and management by exception are their hallmarks.

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

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