Moving away form the superficial

April 26, 2010

If I didn’t already have four prints from Gaping Void (plus the three I bought for other people) then I would buy this. It is a problem that is made worse by surveys etc. which assume that people respond as they would act. Something that is rarely the case; we respond in role, we gift the questioner, we take ideal positions. What matters in brand loyalty, in gaining commitment from your staff, is your willingness to change they way they life (in a degree proportional to the product/request). One of the things that narrative based approaches to research allow, is the ability get below to the superficial statements of what people thing they want, to the records of their day to day lives. If you have not shown a pattern of behaviour in the past, then it will take a dramatic shift of context in the present to achieve it now. I want to do many things, and I would say so if you asked. However the pattern of my behaviour is a better indicator of what I will do in practice. If you want a simple illustration then read this story, or this, or this (sigh) and compare it with my stated intention to loose weight (sob).

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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