One wonders …

August 12, 2010

So I am sitting in the lounge at Toronto airport waiting for a flight to Washington. Behind me a fellow passenger is phoning around her credit card companies to tell them she is going to the US and will use her credit cards. In each case she is listed her full number, data of birth and all the normal identification material. Were I so inclined this could be very useful information. To my right an Executive from a major consultancy firm is writing in plain view a proposal which includes layoff plans for a US corporation. I’ve also in the last hour overheard conversations relating to promotions, sales, deals etc. etc. I remember several years and two employers ago traveling on the train up to Bradford and sitting next to a rival bid team discussing their entire sales strategy for an outsourcing bid; I simply sat and took notes. Are people simply not aware that there are other people near them?

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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