We are the originators of a body of tools and techniques used with groups to work with complex and complicated issues, falling broadly under the umbrella of complex facilitation. Which have been created around the Cynefin Framework including our software SenseMaker®, which has been described as the first distributed ethnographic research tool. 


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Complex Facilitation 

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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