Priming, framing, and exaptations

October 16, 2009

Psychology, mass media research, and even behavioral economics have of late become very interested in the phenomenon called priming or framing: the fact that being exposed first to one stimulus biases one’s response to a second stimulus.
Priming and framing prevent us from discovering and consciously exploiting the current utility of byproducts of previous adaptations.
In other words, priming and framing blind us to the potential exaptations all around us.

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