Cynefin® Knowledge Management Programme
Build more resilient knowledge ecosystems and sense-making capabilities for better decision-making, innovation and employee engagement. Our programme is designed to start a KM programme and to re-energise existing knowledge management programmes, respecting what has already been done, as well as being suitable for greenfield sites.
Programme Description
Who is this for?
Why Participate?
More Information
What does this program include?
Options & Pricing

The recent and ongoing turbulence(s) and as we transition beyond, demonstrated that we need to find new and better ways of acting and reacting, of knowing and sense-making, of mobilising knowledge in ambiguity, uncertainty and chaos. We have in many instances (re)-discovered our innate human ability to thrive in complexity and to be resilient, but also our vulnerabilities and the constraints hampering our ability to respond and leverage our knowledge capabilities and flows, and to learn wisely from our recent past and present as we are moving forward.

Consequential issues such as the great resignation, re-figuring of work into virtual or hybrid arrangements and disruptions of business models, markets and societies, has also brought renewed interest in knowledge and the managing of knowledge (or the context for knowledge). There is renewed strategic interest in canonical knowledge management concerns, such as knowledge transfer and retention, the flow of knowledge and peer support, strategic learning, lessons learned and the value of serendipity and diversity. We also see growing interest in building the capabilities to comprehend and respond in novel situations where past practice and experiences cannot help us.

The Cynefin Co’s knowledge management work started back in the early formative years of this new discipline during the 1990s, and has grown and developed since then into a widely-adopted collection of tools and methods that is being used across industries in knowledge management, strategy, organisational development, agile and research. The Cynefin Co’s Knowledge Management programme provides well-grounded and field-tested methods and tools for enhancing the knowledge capabilities and ecosystems of organisations and institutions. In essence the ability to make sense of the world so that we can act in it.

Key themes

  • Knowledge Mapping is a core method for the strategic assessment and planning for knowledge management and innovation, and to discover opportunities for radical repurposing of assets.
  • Narrative Methods for lessons learning, ideation, knowledge harvesting, transfer and retention.
  • Managing resilience by building network capabilities, entangling the informal with the formal.
  • Human sensor networks (of your employees, citizens, customers, and so on) provide a key capability for rapid feedback (incl unintended consequences), real-time monitoring, outlier identification and weak signal detection.
  • Knowledge, learning and innovation culture
  • Dynamic capabilities for collective and distributed sense-making with real-time decision support, fast feedback loops, and continuous journaling aggregated into dashboards at various scales


This programme is open to governmental, not for profit, academic institutions, and corporates with a need and desire to improve decisions-making for the knowns and unknowns, innovation and resilient knowledge ecosystems.

Knowledge Management professionals will benefit, as well as those working in strategy, innovation, and organisational development. We also welcome students who are interested in experimenting and gaining experience with our tools.

To get in touch with one of our experienced consultants or researchers, send us a message or click here to learn more about our membership options for individuals and organisations.

As a membership-focused organisation, The Cynefin Co aims to provide practical and methodological scaffolding for practitioners in knowledge management, strategy and innovation looking to make use of complexity-informed approaches and sense-making in their organisations and beyond. By joining our Knowledge Management programme, you will be connecting to a wide and diverse community of practice, a movement of practitioners and organisations looking to make meaningful change for social good and a thriving, prosperous and humane world and society. Due to the varied work we have built in the area of knowledge management, we can offer levels of service varying from tailor-made bespoke projects, to pre-designed Pulses with SenseMaker® around applications such as Lessons Learning, Distributed Ideation and Knowledge & Innovation Culture.


The Cynefin Co shares an open invitation for the design of new participation projects. If you are interested in co-developing something that has greater applicability and can be established for others to adopt, please get in touch.

Open invitations for participation projects include, but are not limited to:

  • AI and narrative training sets
  • Exaptation or radical re-purposing of existing capabilities
  • Future of Work, resilience & sense-making
  • A complexity-informed approach to scaling
  • Narrative databases and institutional/organisational memory


To get in touch with one of our experienced consultants or researchers, send us a message or click here to learn more about our membership options for individuals and organisations.

We have a collection of curated processes, workshops and training to get started, and where we can work with you more closely to run in your organisation.


Knowledge Mapping & Strategy Quickstart
In this Quickstart, you will be guided in conducting a successful Knowledge Mapping & Strategy process that will bring renewed vitality and resilience for knowledge in your organisation. This Quickstart is based on one of the most successful Masterclasses at the annual KM World event in Washington. We will take you through a step-by-step approach to gain new understanding of the use of knowledge and to rethink the role of knowledge management in your context. Our programme is designed to re-energise existing knowledge management programmes, respecting what has already been done, as well as being suitable for greenfield sites.


Assessment for managing in complexity (and crisis)
Do you know where you should go whilst transitioning from a crisis or major shift? How ready is your organisation for the next disruption and cycle? How resilient and responsive are you? Do you want to be in a better position to assess the situation, adapt to the context, leverage capability, and ultimately transcend? The Cynefin Company’s Assessment for Managing in Complexity (and Chaos) is a structured assessment and participative sense-making process, developed to address the increasing scale and shorter cycles in shifts, effected by continuous change and uncertainty. It enables the development of action plans that put organisations in better positions to respond and adapt. Because there will certainly be a “next time”.
Incorporates: Lessons Learning, Feedback loops, Ideation, Distributed participation


Covid in Transition, also available for other applications beyond Covid, such as lessons learned for projects and change/transformation initiatives.



Timings are indicated for virtual workshops, however we can deliver in-house or hybrid if required.

Rewilding knowledge: resilience and sense-making in a world of uncertainty (3x 3 hours)
Complexity and sense-making can be a bit of buzzwords at the moment, and there are lots of tools, models and frameworks out there to navigate. This comprehensive series of 3 half-day workshops will introduce your team to our ecosystem of methods and Hexi method kits; an opportunity to create a unique composition of methods and capabilities that fits your own context building on principles of anthro-complexity and naturalising sense-making.

Introduction to sense-making and Cynefin (3 hours)
This short half-day introduction to Cynefin workshop has been put together to introduce small teams to the framework, encompassing a mixture of theory and practice to get you started on your journey with sense-making. It is designed to be held both as a one-off and as a precursor to a longer-term engagement. If you are interested, please get in touch for a call where we can give you more information and ask a few questions about your context-specific objectives for this workshop.

Learning, Measuring and Monitoring in Complex Adaptive Systems (3×3 hours)
This series of workshops is designed to equip you with the skills and know-how to co-design safe-to-fail interventions or probes in your organization and/or across your network. We will walk you through the theory behind vector-based change and targets, and use the principles from the Cynefin framework and other methods in our toolkit to help you to identify the situations where this type of approach is best put to use, and where you might wish to use more traditional linear methods.

Like all our programmes, members of the Cynefin Knowledge Management programme have access to the following:

  • SenseMaker® license and support, with a Signifier Library curated for KM applications.
  • Training and mentoring in conducting Cynefin Knowledge Mapping & Strategy, or bespoke SenseMaker® projects. Pre-designed and literature-supported material for SenseMaker® engagements.
  • Invitation to join our growing global network of Cynefin Knowledge Management, complexity, and SenseMaker practitioners and researchers, with access to regular meet-ups and additional resources.
  • Support in developing new methods, themes and areas of research that are consistent with the aims and direction of the Cynefin Knowledge Management programme.

Pricing available on enquiry.

To get in touch with one of our experienced consultants or researchers, send us a message or click here to learn more about our membership options for individuals and organisations.


contact  us  here

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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