Simple but effective

March 13, 2008

cardWhile I was in South Africa last week I met some interesting people. That included a long conversation with Mark Van der Merwe who is doing some great work using mobile phones as a mechanism to ensure compliance with drug regimes. Its not an easy area, but the work it vital and we are looking for some ways to work together. One of the clever things they are doing is to distribute packs of playing cards (in very large numbers) to people. The playing cards use cartoons to get across simple and important messages relating to AIDS awareness. I have shown one example here. Its a good example of the way simple small scale interventions which tell a story can make a contribution to one of the great problems of the current world.

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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