October 2, 2007

Nice post from Nicholas Carr on the eBay confession that they made a bad investment decision in Skype. I hope they stick with it as it has saved me a fortune over the years and is a key part of my daily life. It does however raise some interesting questions for those of us who remember the dotcom bubble burst. One question I keep asking is this: What will happen when advertisers realise that no one reads adverts on web sites?

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

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