Strategy and SenseMaking

October 25, 2007

I gave two keynotes today in Helsinki (by far and away one of my favorite European Cities). The first was a general one on strategy and you can find the podcast here, and the slides here. The second was to a smaller group and restricted to half an hour so I did not record it, but it was a subset of this material. If you have downloaded a keynote before you will find a lot of the same material. This is probably the best of recent months, took under an hour although I could have done with another ten minutes. Supporting articles and other material available in the literature section of the website.

At the moment this stuff is all fairly new and I keep getting asked to do the high level overview. Someone asked me today if I found it boring to repeat. I must admit I was surprised by the question. Each audience is new, each gives a different reaction, not to mention that I love this stuff!

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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