The blogosphere as an artifact of distributed cognition

March 29, 2007

There is an old joke that I repeat from time to time (well that is the essence of an old joke). It goes like this:

A: Do you think computers will exceed humans in intelligence in the future?
B: Yes, because we are planning to meet them half way

During the last century we got a little too excited about computers and started to think that the brain was a computational device. At its worst excess (and this comes from my daughters A-level text book in psychology we get things like<"the human brain is a limited capacity information processing device". While science has moved on, this concept pervades popular management approaches, such as process engineering and many others. We even use computer metaphors such as: I have exceeded by bandwidth. In fact (and I use the word advisedly) human consciousness is far more than that. I referenced our increasing understanding of distributed consciousness back when I started blogging last year The need to get people to understand that consciousness (and cognitive capacity) is not confined to our brain cells, and that those brain cells are not a biological replication of silicon chips is one of my driving motivations in the work I do. The good news is that the body of evidence is growing to support this view. Evidence that also alleviates some of my earlier worries

One of the best parts of the day is picking up the RSS feeds every morning. The above referenced daughter (who since she started study in some of my subjects asks some scary)= questions) would doubtless use this as evidence of how sad or gay (interesting how this word had radically changed its meaning with the current generation) I am. However sad or not, I find other blogs a constant source of entertainment and intellectual stimulus. In respect of the later I am especially grateful to the noble people out there who scan all the science journals and report them, thus improving the cognitive effectiveness of a generalist such as myself. In practice I am using a distributed artifact, the blogosphere as a part of intelligence.

Two in particular caught my eye this morning. This one from Cognitive Daily reports on studies that demonstrate the way in which body position triggers memory. Aside from demonstrating the role of the environment in human intelligence, it also shows the way in which we use the environment to reduce cognitive overload. This quotation is a good summary:

“…one theory of memory suggests that memories are composed of linked sensory fragments — odors, sights, sounds, and even body positions. Simply activating one or more of those fragments makes the entire memory more likely to be retrieved”

You can see similar collective behaviour in organisations if you look around. Organisational memory can be triggered by small and unexpected signals. It can enable intelligent decisions or it can blind it.

The second blog is very powerful, from Developing Intelligence which lists ten important differences between brains and computers. I liked this so much that I am making the unusual move of listing them all here, although you will have to go to the original posting for all the links. It starts with a great quote and continues with some powerful learning. I will add some initial reflections of my own at the end:

“A good metaphor is something even the police should keep an eye on.” – G.C. Lichtenberg

Although the brain-computer metaphor has served cognitive psychology well, research in cognitive neuroscience has revealed many important differences between brains and computers. Appreciating these differences may be crucial to understanding the mechanisms of neural information processing, and ultimately for the creation of artificial intelligence. Below, I review the most important of these differences (and the consequences to cognitive psychology of failing to recognize them): similar ground is covered in this excellent (though lengthy) lecture.

Difference # 1: Brains are analogue; computers are digital

It’s easy to think that neurons are essentially binary, given that they fire an action potential if they reach a certain threshold, and otherwise do not fire. This superficial similarity to digital “1’s and 0’s” belies a wide variety of continuous and non-linear processes that directly influence neuronal processing.

For example, one of the primary mechanisms of information transmission appears to be the rate at which neurons fire – an essentially continuous variable. Similarly, networks of neurons can fire in relative synchrony or in relative disarray; this coherence affects the strength of the signals received by downstream neurons. Finally, inside each and every neuron is a leaky integrator circuit, composed of a variety of ion channels and continuously fluctuating membrane potentials.

Failure to recognize these important subtleties may have contributed to Minksy & Papert’s infamous mischaracterization of perceptrons, a neural network without an intermediate layer between input and output. In linear networks, any function computed by a 3-layer network can also be computed by a suitably rearranged 2-layer network. In other words, combinations of multiple linear functions can be modeled precisely by just a single linear function. Since their simple 2-layer networks could not solve many important problems, Minksy & Papert reasoned that that larger networks also could not. In contrast, the computations performed by more realistic (i.e., nonlinear) networks are highly dependent on the number of layers – thus, “perceptrons” grossly underestimate the computational power of neural networks.

Difference # 2: The brain uses content-addressable memory

In computers, information in memory is accessed by polling its precise memory address. This is known as byte-addressable memory. In contrast, the brain uses content-addressable memory, such that information can be accessed in memory through “spreading activation” from closely related concepts. For example, thinking of the word “fox” may automatically spread activation to memories related to other clever animals, fox-hunting horseback riders, or attractive members of the opposite sex.

The end result is that your brain has a kind of “built-in Google,” in which just a few cues (key words) are enough to cause a full memory to be retrieved. Of course, similar things can be done in computers, mostly by building massive indices of stored data, which then also need to be stored and searched through for the relevant information (incidentally, this is pretty much what Google does, with a few twists).

Although this may seem like a rather minor difference between computers and brains, it has profound effects on neural computation. For example, a lasting debate in cognitive psychology concerned whether information is lost from memory because of simply decay or because of interference from other information. In retrospect, this debate is partially based on the false assumption that these two possibilities are dissociable, as they can be in computers. Many are now realizing that this debate represents a false dichotomy.

Difference # 3: The brain is a massively parallel machine; computers are modular and serial

An unfortunate legacy of the brain-computer metaphor is the tendency for cognitive psychologists to seek out modularity in the brain. For example, the idea that computers require memory has lead some to seek for the “memory area,” when in fact these distinctions are far more messy. One consequence of this over-simplification is that we are only now learning that “memory” regions (such as the hippocampus) are also important for imagination, the representation of novel goals, spatial navigation, and other diverse functions.

Similarly, one could imagine there being a “language module” in the brain, as there might be in computers with natural language processing programs. Cognitive psychologists even claimed to have found this module, based on patients with damage to a region of the brain known as Broca’s area. More recent evidence has shown that language too is computed by widely distributed and domain-general neural circuits, and Broca’s area may also be involved in other computations (see here for more on this).

Difference # 4: Processing speed is not fixed in the brain; there is no system clock

The speed of neural information processing is subject to a variety of constraints, including the time for electrochemical signals to traverse axons and dendrites, axonal myelination, the diffusion time of neurotransmitters across the synaptic cleft, differences in synaptic efficacy, the coherence of neural firing, the current availability of neurotransmitters, and the prior history of neuronal firing. Although there are individual differences in something psychometricians call “processing speed,” this does not reflect a monolithic or unitary construct, and certainly nothing as concrete as the speed of a microprocessor. Instead, psychometric “processing speed” probably indexes a heterogenous combination of all the speed constraints mentioned above.

Similarly, there does not appear to be any central clock in the brain, and there is debate as to how clock-like the brain’s time-keeping devices actually are. To use just one example, the cerebellum is often thought to calculate information involving precise timing, as required for delicate motor movements; however, recent evidence suggests that time-keeping in the brain bears more similarity to ripples on a pond than to a standard digital clock.

Difference # 5 – Short-term memory is not like RAM

Although the apparent similarities between RAM and short-term or “working” memory emboldened many early cognitive psychologists, a closer examination reveals strikingly important differences. Although RAM and short-term memory both seem to require power (sustained neuronal firing in the case of short-term memory, and electricity in the case of RAM), short-term memory seems to hold only “pointers” to long term memory whereas RAM holds data that is isomorphic to that being held on the hard disk. (See here for more about “attentional pointers” in short term memory).

Unlike RAM, the capacity limit of short-term memory is not fixed; the capacity of short-term memory seems to fluctuate with differences in “processing speed” (see Difference #4) as well as with expertise and familiarity.

Difference # 6: No hardware/software distinction can be made with respect to the brain or mind

For years it was tempting to imagine that the brain was the hardware on which a “mind program” or “mind software” is executing. This gave rise to a variety of abstract program-like models of cognition, in which the details of how the brain actually executed those programs was considered irrelevant, in the same way that a Java program can accomplish the same function as a C++ program.

Unfortunately, this appealing hardware/software distinction obscures an important fact: the mind emerges directly from the brain, and changes in the mind are always accompanied by changes in the brain. Any abstract information processing account of cognition will always need to specify how neuronal architecture can implement those processes – otherwise, cognitive modeling is grossly underconstrained. Some blame this misunderstanding for the infamous failure of “symbolic AI.”

Difference # 7: Synapses are far more complex than electrical logic gates

Another pernicious feature of the brain-computer metaphor is that it seems to suggest that brains might also operate on the basis of electrical signals (action potentials) traveling along individual logical gates. Unfortunately, this is only half true. The signals which are propagated along axons are actually electrochemical in nature, meaning that they travel much more slowly than electrical signals in a computer, and that they can be modulated in myriad ways. For example, signal transmission is dependent not only on the putative “logical gates” of synaptic architecture but also by the presence of a variety of chemicals in the synaptic cleft, the relative distance between synapse and dendrites, and many other factors. This adds to the complexity of the processing taking place at each synapse – and it is therefore profoundly wrong to think that neurons function merely as transistors.

Difference #8: Unlike computers, processing and memory are performed by the same components in the brain

Computers process information from memory using CPUs, and then write the results of that processing back to memory. No such distinction exists in the brain. As neurons process information they are also modifying their synapses – which are themselves the substrate of memory. As a result, retrieval from memory always slightly alters those memories (usually making them stronger, but sometimes making them less accurate – see here for more on this).

Difference # 9: The brain is a self-organizing system

This point follows naturally from the previous point – experience profoundly and directly shapes the nature of neural information processing in a way that simply does not happen in traditional microprocessors. For example, the brain is a self-repairing circuit – something known as “trauma-induced plasticity” kicks in after injury. This can lead to a variety of interesting changes, including some that seem to unlock unused potential in the brain (known as acquired savantism), and others that can result in profound cognitive dysfunction (as is unfortunately far more typical in traumatic brain injury and developmental disorders).

One consequence of failing to recognize this difference has been in the field of neuropsychology, where the cognitive performance of brain-damaged patients is examined to determine the computational function of the damaged region. Unfortunately, because of the poorly-understood nature of trauma-induced plasticity, the logic cannot be so straightforward. Similar problems underlie work on developmental disorders and the emerging field of “cognitive genetics”, in which the consequences of neural self-organization are frequently neglected .

Difference # 10: Brains have bodies

This is not as trivial as it might seem: it turns out that the brain takes surprising advantage of the fact that it has a body at its disposal. For example, despite your intuitive feeling that you could close your eyes and know the locations of objects around you, a series of experiments in the field of change blindness has shown that our visual memories are actually quite sparse. In this case, the brain is “offloading” its memory requirements to the environment in which it exists: why bother remembering the location of objects when a quick glance will suffice? A surprising set of experiments by Jeremy Wolfe has shown that even after being asked hundreds of times which simple geometrical shapes are displayed on a computer screen, human subjects continue to answer those questions by gaze rather than rote memory. A wide variety of evidence from other domains suggests that we are only beginning to understand the importance of embodiment in information processing.

Bonus Difference: The brain is much, much bigger than any [current] computer

Accurate biological models of the brain would have to include some 225,000,000,000,000,000 (225 million billion) interactions between cell types, neurotransmitters, neuromodulators, axonal branches and dendritic spines, and that doesn’t include the influences of dendritic geometry, or the approximately 1 trillion glial cells which may or may not be important for neural information processing. Because the brain is nonlinear, and because it is so much larger than all current computers, it seems likely that it functions in a completely different fashion. (See here for more on this.) The brain-computer metaphor obscures this important, though perhaps obvious, difference in raw computational power.

Now this is a great summary and lots of learning can be derived. These were my immediate thoughts/reflections:

  1. The above list, with some modifications could be used to create a check list for organisational change initiatives. Something along the lines of a series of questions of the form Does this initiative assume that ….. linked to some simple heuristics that reflect natural cognitive processes. This could also apply to communication and other strategies.
  2. We need to more clearly recognise the significance of small stimuli to trigger large effects. A few words at the wrong time in the wrong context can create a riot (physical if you in Peace keeping operations, de-motivational in organisational change), and vice versa. If you understand the context (SenseMaker™ does this in part by gathering and representing stories) then small interventions can create more complex associate responses.
  3. Attempting to modularise human thinking, i.e. for different functions to assume that their interaction with employees or customers is context specific is flawed.
  4. We should all stop (or not start) using primitive modular or dichotomous models such as left-right brain theory etc and recognise and delight in, the messiness of human individual and group cognition
  5. Time in organisational change is not absolute, it is like (I love this idea) ripples in a pond.
  6. The hardware and live ware (OMG I am using that computer language) in an organisation is interdependent. The physical and virtual environments in which we work are part of the the way we think. Its not enough to change the environment (the wonderfully designed new office block) without thinking about changes in work practice, management behaviour etc. Neither is it possible to change the way people think or work without changing the physical context of that work.
  7. Slowing down signal transmission in an organisation can increase the capacity of those signals to be modulated, and to adapt in transmission. In a virtually connected world this could be one of the most important things to take into account.

Now this is a very partial list, I have not even addressed self-organisation, plasticity or a host of other possible material. What it does show for me is the value of a naturalising approach, relocating social science in understandings gleaned from the natural sciences. It also shows the value of the blogosphere as an extended cognition device and overcome your fears of pollution: more on that subject tomorrow or later today.

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

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