welcome
cartLogin

The power of language

July 27, 2009

Checking in for the flight to Perth this morning in Singapore there was a problem getting my loyalty card into the system. The check-in Clark for Singapore airlines had to go and get help which upset those behind me in the queue. When he came back I asked him if it had been difficult. His response was that it was complicated, then he quickly corrected himself and said No I mean complex. Now that was a shock, I have been working in Singapore for several years now to establish that key difference in language. Complicated systems can be engineered, there is a right answer, complex systems in contrast need an evolutionary approach.

Changing language is key to getting new ideas adopted, then that change permeates all levels of an organisation you know that change is happening.

Leave a Reply

Your email address will not be published.

Related Posts

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
ABOUT US

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

© COPYRIGHT 2022. 

Social Links: The Cynefin Company
Social Links: The Cynefin Centre
< Prev

Three years on …

- No Comments

Thanks to the twitterverse (@iharkness to be precise) I discovered that I have now been ...

More posts

Next >

With no thanks to Qantas

- No Comments

Nightmare journey from Perth to Canberra. a hydraulic leak on an already delaying incoming flight ...

More posts

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram