Walter Derzko is looking for examples of businesses that have started in the recession or have seized opportunities. More details below, if anyone has any then comment here (I will advise Walter to monitor) or email here.
Hi David,
I was wondering if you could please circulate this notice to your network of colleagues.
I’m about 3 weeks away from submitting my manuscript to the publisher, and I’m looking for more examples of business that were started in the recession or that have seized opportunities resulting from the recession
Thanks in advance
Walter Derzko
Smart Economy
Toronto
Dear Colleagues
Re Opportunity Recognition in a Recession
I’m looking for more current recession-related examples of businesses that were started in the recession or that have seized opportunities resulting from the recession for my new book-Hard Times Golden Opportunities or even other examples of recession-specific scenarios, beyond the 45 listed below.
The titles and descriptors are a “working version” only and will be modified by the time the book comes out. I’m also open to changing /modifying the titles of the Opportunity windows to simpler synonyms that a lay person (reader) could understand.
Everyone who provides a real or anonymous example that is used in the book will be duly acknowledged on page 2 in the book as an opportunity contributor. I’m also looking for companies that had the guts to launch or launch new products or services in this recession
Thank you in advance
Walter Derzko
Smart Economy
Toronto
416-819-9667
Hard Times Golden Opportunities > 45 Recession focused Opportunity Scenarios and one-line descriptors v2.0 (PRIVATE & CONFIDENTIAL)
1) Cast Away / Left Behind Opportunities
Opportunities that are ignored or discarded by the mainstream players who are pursuing dominant trends (see Trends Opportunities)
2) Cast Away / Left Behind Opportunities Layoffs and Labor Pool
Staffing opportunities resulting from mass layoffs during a recession, migration and seniors returning to the workforce to make ends meet.
3) Cast Away / Left Behind Opportunities—Bankruptcies
Corporate Asset opportunities from companies declaring bankruptcy or distressed firms selling off assets
4) Cast Away / Left Behind Opportunities–Redundant Equipment
Redundant Equipment Opportunities from distressed organizations
5) Cast Away / Left Behind Opportunities–Killed off opportunities
Business ideas or projects, that may be perfectly viable, but are victims of cold, hard, recessionary decisions and are cast off by established players or incumbents
6) Trends Opportunities
Bandwagon Opportunities that result from a confluence of major trends, such as social, political, technological etc fairly visible to all and consequently become quickly overcrowded
7) Niche Opportunities
(synonyms: cubbyhole, corner, cranny, pigeonhole etc)
Opportunities are explored with newly-discovered niche customers in niche markets away from the mainstream spotlight and incumbent market players.
8) Situation Opportunities
Unique or repeating situations or events that present opportunities
9) Changing Circumstance Opportunities –àNostalgia Opportunities
Positive or negatively changing circumstances that lead to new opportunities
10) Shortage Opportunities
Products or service or staff shortages that present opportunities to fill gap or design substitutes
11) Reversal Opportunities
Suddenly shifting trends (peaks or bottoms) that offer unique, one-time opportunities
12) Synergy Opportunities
Combining previously unassociated components, attributes or features that offer greater value combined than separate
13) Variable or Dynamic Value Opportunities
Opportunities that change in value for different customers depending on a significant attribute that they value
14) Customer Value Shift Opportunities
Sudden shifts in customer needs, wants or desires and underlying values that offers both threats and opportunities
15) Piggyback Opportunities
Opportunities resulting from a smaller player riding on the efforts or coat-tails of a larger established player
16) Barter, Reciprocity or Tit-for-Tat Opportunities
I-help-you and you-help-me opportunities, which could involve barter of goods or services or contacts
17) Risk Shifting Opportunities
Opportunities resulting when one player in the value chain shifts the risk down the value chain
18) Bundling Opportunities/Un-Bundling Opportunities
Opportunities resulting from players coupling or uncoupling their product or service offering
19) Value Chain Migration Opportunities
Opportunities that result from shifting away from your traditional position in the value chain
20) Value Chain Interaction Opportunities
Novel opportunities that result from the interaction of new players or products or services in a traditional value chain
21) Science-Based Discovery Opportunities
Incorporating new science discoveries into your products or services that solve existing problems or offer new-to-the-world capabilities or features
22) Import Opportunities
Importing ideas and opportunities from one geographic location where they are common place to where they are novel
23) Core Technology Transfer Opportunities
Shifting core technology capabilities from an obvious but recession-prone application to a less obvious, but more profitable one
24) Product Attribute Opportunities
Changing, adding or removing products or service features that create new opportunities
25) Product Fault Opportunities
Addressing and removing tolerable faults in products or services
26) Industry Disruption Opportunities
Introducing disruptive technology, products or services that over through or obscolese the current business models or industry models
27) Information Asymmetry Opportunities
Opportunities that result from an imbalance of information or unequal assess to significant market information
28) System Failure Opportunities
Opportunities that result from unforeseen or unanticipated cascading failures in a system or market
29) Competitor’s Negative Publicity Opportunities
Opportunities resulting from the negative media coverage of a direct or indirect competitor
30) Hype or let-down Opportunities
Opportunities resulting from the recognition that a product’s capabilities have been over-hyped
31) Constraint Removal Opportunities
Opportunities from the ability to remove traditional barriers or constraints from around the use of a product or service
32) Complementor Opportunities
Opportunities that result from the actions or inactions of someone who influences the buying decisions of your target customers
33) Paradox Opportunities
Opportunities that result from your ability to untangle and offer a solution to a vexing industry paradox, anomaly or contradiction
34) Ambiguity Opportunities
Opportunities that result from your unique ability to clarify an ambiguous situation
35) Uncertainty Opportunities
Opportunities that result from your ability to provide clarity or novel options in a situation which everyone considers uncertain
36) Complexity Opportunities
Opportunities where your provide an understandable framework that explains complex interacting forces
37) Equivocality Opportunities
Opportunities from being deliberately evasive or misleading (what’s acceptable in society..from harmless white lies vs deliberately damaging)
38) Dichotomous (or two-sided) Thinking Opportunities
Opportunities that result from providing novel options or choices beyond the immediate extremes, yes/no; black/white, right/wrong thinking etc
39) Business Model Challenge Opportunities– Asset Light
Opportunities resulting from shifting your business model away from intrinsic business assets
40) Business Model Challenge Opportunities—Strategic Decisions
Opportunities from examining all the strategic decisions involving your business model that made sense six months ago or a year back, that don’t today
41) Recession Wild Cards- -Second run on banks (I didn’t know there was a first one)
Opportunities that could result from unexpected recession-related crisis events or wild cards (High impact but low probability)
42) Recession Wild Cards–Hyperinflation scenario opportunities
Opportunities that result from a sudden reversal from a deflationary –recession environment to an inflationary or stagflation (low growth but rising prices)
43) Recession Wild Cards–W-shaped or V-shaped recession
Opportunities resulting from a flat bottom recession with multiple false recovery starts (like the 1930’s)
44) Recession Wild Cards–Extended L-recession
Opportunities resulting from a little to no-growth recovery, lingering along the market bottom
45) Combination Opportunities or Hyper-Opportunity Windows
Combining two or more opportunity scenarios or windows from above in a way that a competitor finds difficult to copy or match to create an hyper opportunity window
Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.
© COPYRIGHT 2023
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