Since its launch in 2004, SenseMaker's anthro-complexity approach has been making a significant impact in various sectors worldwide, including organizations, businesses, governments, development, and research. While we can't disclose all of our commercial and non-profit organizational information, please delve into each section below to learn more.
Pfizer: Using Stories to Increase Sales
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Global Health Issues
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SenseMaker® narrative project on Customer Loyalty
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Mining Safety: A Business Imperative
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Making sense of safety
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Narrative capture to assist with smoking cessation
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KPMG: Taking the Investor Perspective
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Making sense of safety and decision culture
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  • Government (16)
  • Research (13)
  • Social Good (12)
  • Business (9)
  • International Development (9)
  • Employment (3)

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


Social Links: The Cynefin Company
Social Links: The Cynefin Centre
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